Honda Malaysia managed to maintain the number one non-national car top sale again, and this make Honda Malaysia set a new higher sale target of 100,000 cars for year 2017.
For year 2016, Honda Malaysia sold 91,830 units of passenger cars, translated to 15.8% of Malaysia market share. From the total 91,830 units, sale of HR-V close to 25,000 units (27.23%), became second best-selling model in Honda line-up.
Total Honda HR-V sale in Malaysia for the year of 2015 stand at 19,929 units. Do the math, total HR-V sale in Malaysia from launch in 2015 to end of year 2016 stand at 44,929 units. This translate to high visibility of Honda HR-V on Malaysia's road.
SUV is a big hit for current worldwide trend, we will see whether this trend will continue to sustain or may diminish in 2-3 years. Personally feel pretty satisfy with HR-V, but it not superb for handling and corning, if to compare sedan cars like Civic or City.
Full news from Honda Malaysia website:
Honda Malaysia Targets 100,000 Sales Units In 2017
*Updated as of 18 February 2017
Kuala Lumpur, 16 February 2017 – In the challenging market environment of 2016, Honda Malaysia achieved sales that defied the lacklustre trend.
Even as the official Total Industry Volume (TIV) for 2016 fell 13% year-on-year and dropped below the 600,000 mark for the first time in six years to 580,124 units, Honda Malaysia exceeded the set target to end 2016 with a sale of 91,830 units. This remarkable achievement translated to a 15.8% market share, the second highest country market share in Honda automobile operations globally. Locally, this percentage maintained Honda at its No.1 position in the Non-National segment for two years consecutively, and propelled the company to No.2 position in the overall TIV for the first time in Malaysia.
For 2017, Honda Malaysia is once again challenging conventional thinking and expectations.
Honda Malaysia Managing Director and Chief Executive Officer, Katsuto Hayashi said, “Despite most analysts predicting a cautious view, we believe 2017 will have a positive outlook for the automotive industry and market sentiment will gradually improve in this region. With this, we are forecasting the TIV for 2017 to be 600,000 units.”
Against this forecast TIV of 600,000 units, Honda Malaysia has set the target for this year at 100,000 units, an increase of 8% compared to last year in order to maintain their market leadership position.
In announcing the sales target at its annual media event, Honda Malaysia also shared its direction and model plan.
In 2016, Honda Malaysia launched two new models which were a game changer and an executive sedan for a higher target market respectively. The All-New Civic and the New Accord set a new benchmark with their outstanding packages of drivability, design, safety and class leading advanced features. Both these models achieved No.1 sales and lead in their respective segment as of date.
The revolutionary 10th Generation Civic recorded an impressive 165% increase compared to Honda Malaysia 2015 sales of the same model, and became the market leader in its segment with 68% market share within six months of its launch. Meanwhile, the Accord which has always been the flagship model of Honda Malaysia ended the year at the top of its segment with close to 2,400 units sold.
For 2017, Honda Malaysia is looking at introducing 4 new models. In early January this year, the All-New BR-V was introduced into the Honda family to complete Honda’s line-up of utility vehicles, allowing wider choices for Malaysians. In this range, the CR-V is the pioneer of the SUV segment, offering a complete package of versatility and space while the HR-V launched in 2015 revolutionised the Compact SUV segment. Last year, HR-V sold close to 25,000 units and became our second best-selling model in our line-up. The newly launched
All-New BR-V continues the momentum by offering a new proposition with its unique combination of “styling of an SUV body and space of an MPV” to revitalise the 7-seater segment.
The BR-V received outstanding market acceptance and started the year on a strong note for Honda Malaysia. The 7,000 bookings received in 1 month is equivalent to 9 months sales target for the model which puts our sales target in the first year well within reach. The booking ratio is 83% favouring the high specs V variant which was above Honda Malaysia’s expectation while 17% is for the E variant.
Following closely behind the strong start to the year, Honda Malaysia began collecting bookings on 1 February 2017 for the New City, which is built on the success of the 4th generation model. The 4th generation City is a B-segment leader with more than 100,000 units sold since its launch in March 2014.
